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Cutting Edge Communications, Inc. | Ad Clients

Cutting Edge Communications, Inc.

Creating Positive Results

Ad Clients

CLIENTS

Since Cutting Edge Communications started publishing Chart magazine in 2005, (as Casey Tennyson notes “when Chart ate my life,”) most of the resources of the ad agency went towards the magazine and promotions. Many smaller clients benefited from national quality ad creation as advertisers in the magazine. During this time, Cutting Edge has also published books.

HIGHLIGHTS of a few clients during the Chart Winter Park decade, 2005 – 2015:

Fall 2011, Dick Batchelor Management Company hired Cutting Edge for a project, “How to be a Child Advocate.” The project included a brochure, booklet and online marketing tools. Cutting Edge coordinated art illustrations for the graphics with the Coalition for the Homeless of Central Florida with the ABC Program (Art By Coalition children) which Mr. Batchelor helped to start.

Fall 2011, IDEA, Inc. hired Cutting Edge for public relations for an international design award for the Historic Port of Falmouth in Jamaica.

Mahan ad

Mahan ad

2007 to present, Full service ad agency work, S. Keith Mahan, D.D.S. — Dr. and Mrs. Mahan said the main reason people choose their practice is that their patients experience little or no pain but they couldn’t legally say “no pain.” Cutting Edge could! Cutting Edge had Chart-ists create sailboat paintings for the lobby that was being revamped for the new dental practice. Cutting Edge created the campaign “Smooth Sailing” with soothing artistic sailboat images in all the advertising and suggested Jimmy Buffet music and a water feature in the lobby. The Mahans bought an office full of sailboat art from Chart charity art and the business relationship set sail. The best part? Dr. Mahan is an avid sailor so with the ad campaign, he combined his two passions.

The Ad Agency has served many clients over 25 years in varied industries and budgets with a focus on broadcast:

Corporate video and interactive DVD writing and producing for University of Central Florida College of Engineering and Computer Science to recruit female students, including one for Florida Space Institute

Freelance writer / producer for TV commercials for  WFTV / ABC Affliate Orlando — produced commercials for over 40 clients of the TV station

Freelance Broadcast Media Manager for another ad agency on accounts Florida Public Utilities and Stirling Realty

Freelance Broadcast Media Manager for another ad agency on accounts University of Central Florida Football, University of Central Florida Graduate Studies, Market Street at Celebration, Disney’s Celebration Residential and Predators Football

 

UCF Major Advantage Campaign

UCF Major Advantage Campaign

UCF Major Advantage Campaign

Casey Tennyson created the strategy for the UCF graduate program print and TV campaign in 2007. UCF wanted to brand itself as the university as a leader in technology and research with growth in targeted majors. Casey outlined the creative strategy of using prominent local UCF graduates in the targeted fields of study, with the headline “He/she has a major advantage.”

Other clients round out a strong base of retail, manufacturing, medical, education, utilities, hospitality and more:

FULL SERVICE: Conway’s Fine Designs and Conway’s Home Furnishings, Kinco Windows & Doors manufacturer and retail store, Computer Mart, Pizza Place, GoFishFlorida Fishing Charters, Dr. Clifford P. Clark, III Cosmetic Surgeon, The Center for Plastic Surgery, OB / GYN Jack J. Wilson, M.D., P.A, Cosmabella Center for Aesthetic and Reconstructive Surgery with Richard Arabitg, MD

FULL SERVICE FOR AUTOMOTIVE ACCOUNTS:

Fields Huston Cadillac in Lake Wales, Polk County,

Sport Mitsubishi in Orlando,

Champions Honda (motorcycles) in Cocoa Beach, Brevard County,

Don Mealey’s Key Nissan in Beaufort, SC and Key Nissan and Infiniti in Hilton Head, SC, Key Auto Mall,

The Imported Car Store and Southeastern Honda in Brevard County,

Jimmy Bryan Automotive Group in Orlando (TV Production / Media Consulting),

Legacy Lincoln Mercury in Orlando, (managed the name change including all public impressions)

Don Mealey Automotive Group / First Team Management with dealerships in U.S. markets

One of Cutting Edge’s main strengths is that we are fluent in all mediums so we can promote clients in the best manner for them. The second strength? Creativity in every step of planning, creative, production, media and implementation.

BROADCAST CREATIVE AND PRODUCTION: PAIN, Pain Assistance Information Network, Chiropractors of Central Florida  (WFTV ABC TV 9 co-promotion)

PRINT CREATIVE AND PRODUCTION: Scholastic Professional Development, Scholastic, Orange County Public Schools, Levine Properties: Country Inns and Bed and Breakfasts in New Hampshire, Dick Batchelor Management Group

Cutting Edge created print ads for Chart magazine and then did ad agency work for advertising clients in the magazine such as Swanson Development, Reynolds Jewelers, Orlando Endodontic Specialists, and numerous others.

MEDIA PLANNING AND BUYING: Dairy Farmers of Florida

PUBLIC AND COMMUNITY RELATIONS: Orlando Utilities Corporation Indian River Plant (as a freelancer for another PR firm), Blue World of Water waterfall manufacturer, IDEA, Inc.

MARKETING RESEARCH Cooker restaurant national chain

cec_ad_temple300x200web

LOGOS and BRANDING Rita Hammonds, CPA, Milton Custom Furniture, Armored Data Bank, Orlando Endodontic Specialists, and many others

CHARITY ADVERTISING WORK  Public relations, newspaper ad design, VIP event planning and creation, production and ad sales for the program for Central Florida Ballet’s Nutcracker performance in Dec. 2003, 2004 and 2005