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Cutting Edge Communications, Inc. | Casey Tennyson

Cutting Edge Communications, Inc.

Creating Positive Results

Casey Tennyson

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MEET CASEY TENNYSON, President Cutting Edge Communications

(formerly Casey Tennyson Swann)

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Casey Tennyson has promoted everything from automobiles to public utilities to medical services with award-winning advertising in all media including print, broadcast and e-commerce.

She is a published author of Lessons From A Falling Leaf in 2008, short story Secrets of the Southern Shells in 2010, novella Bait For Fish Bigger Than I Am in 2012, and novel Marlins Cry A Phishing Story in late 2012. In 2015, she released the Second Edition of Secrets of the Southern Shells with new photos and illustrations in a larger size making it a coffee-table book. She currently is authoring a novel, and completing a screenplay. She also ghostwrites life stories.

In 2005, she combined her love and support of the arts and her promotional acumen to create Chart charity art collection supported by a seasonal print and online magazine, online promotions, weekly events and extensive community relations. The charity and arts (thus, Chart) promotion quickly found favor among the active, affluent adults targeted in Winter Park / Orlando and surrounding art communities such as New Smyrna Beach, Mount Dora and Windermere.  Within seven years, Chart had donated to over 150 charities chosen by the art buyers. Chart evolved into an annual magazine without the moveable art gallery. Chart expanded to Palm Beach with plans for Naples, Sarasota and other coastal affluent Florida markets.

Starting her career in the 1980s, Casey was the in-house marketing director for First Team Management (FTM) in Orlando. She managed a net $4 million plus in annual advertising for Don Mealey’s automobile dealer group in markets from Florida to New York, with a staff of up to six. Under Casey’s leadership, FTM was among the very first ad agencies to use software technology for media buying and print production. FTM placed the very first half million dollar TV annual with a local TV station and negotiated one of the Orlando Sentinel’s top five billing local ad contracts annually. Casey managed every public impression for the dealerships. In addition, she obtained and managed automotive and other accounts outside the group billing annually over $1 million.

She also created and managed Bijou Marketing, the in-house advertising agency for the Winter-Park based Dingman Group, which consisted of The Volvo Store, The Imported Car Store (BMW, VW, Volvo), Southeastern Honda, Winter Park Marine (Wellcraft) and Valvoline distributorship Dingman Petroleum. For the group, she generated unused co-op advertising dollars, which exceeded her salary, and added a strong broadcast addition to the print media plan.

In 1991, Casey launched the boutique advertising agency Cutting Edge Communications to provide creative, production and media services to a diverse clientele with a focus on broadcast advertising. Scope of project has varied from complete marketing management to project work. Casey works directly with accounts and also partners with the media and other advertising agencies.

Casey earned a B.A. in Journalism / Advertising / Public Relations from the University of Central Florida in Dec.1983. While in college, she was a founding member and vice president of the student organization for Florida Public Relations Association or Quotes, one of two students chosen for the Professional Advertising Advisory Committee to create a strategic plan for the UCF Communications Department, and one of the top advertising salespeople for The Future, the university newspaper. She was also one of the first three females on the UCF National Scholastic Surfing Association surf team when it formed in the fall of 1980.

In 1987, the newly formed Orlando Area Advertising Federation’s AD2 Club for young professionals won Club of the Year and membership tripled under her leadership as president. She has held many other board positions and offices to serve her industry and community including the Orlando Board for The Buoniconti Fund to Cure Paralysis and Central Florida Ballet.

Casey continues to actively serve her community and currently is a member of For Arts Group, University of Central Florida’s Town and Gown Council, and Enzian Theatre’s Alpenrose Circle to support independent film and the Florida Film Festival.

For her community work, she was nominated in 2011, 2012 and 2013 for Women of Distinction Award for the Girl Scouts of Citrus. Her work has earned several Addy Awards for broadcast production, Rewards of Print by the Orlando Sentinel, and other industry accolades.

Also, see Casey Tennyson on www.LinkedIn.com

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“In my twenties, I was very navy blue. I had high ambitions for myself and my career. For this part of my career, as a writer and filmmaker, I would describe myself as more aqua than navy blue.” — Casey Tennyson

Photographed Summer 2012 Boat Harbour Marina, Marsh Harbor, Abacos, Bahamas