Cutting Edge Communications, Inc.

Creating Positive Results

Palm Beach Writers Group Presentation, Sept. 2015

Palm Beach Writers Group meeting on Sept. 18, 2015,

“Book Promotion through Creative Collaboration” Author Casey Tennyson showed how through collaboration with other people and organizations, you can create extra publicity, awareness and sales. Tennyson shared how she orchestrated projects with other creative people for mutually beneficial promotion. Tennyson wrote short books. She then collaborated with artists to illustrate the book, a composer to create a song about the book, a dancer to choreograph a dance to the song, then a filmmaker to create a film about the creative process. The three creative projects and the participants became the content for Chart magazine for several issues. She gave examples of creative collaboration for authors attending the meeting.

“Interesting … I gave this presentation ten years ago when I started Chart magazine to the American Marketing Association Orlando meeting. Collaboration is still a unique idea that deserves to be suggested to all creative people.” — Casey Tennyson